Peach Connection

Vitaminwater is hosting local fashion shows featuring Vitaminwater-inspired looks by local designers as a part of their color collection program and contest. Eight Atlanta designers will each showcase a design inspired by the Vitaminwater color palette and will be judged by the Atlanta Vitaminwater style council members. The winning designer will be awarded with a feature in the September 2011 fashion issue of Jezebel magazine and a $1,000 cash prize. Tulipano, a locally owned and operated Buckhead boutique will also showcase styles on the catwalk. In addition, one love generation, a non-profit organization that empowers youth to inspire positive social change through art, service and awareness, will feature artwork by young artists inspired by the Vitaminwater color palette.